Our Story

OBliterated Kustomz is a brand based out of Decatur, AL created by O’Brien Hewlett.

This brand was designed on the idea of combining the imagination with high fashion. OBK stands as a pillar for those that seek to freely express themselves through clothing and custom footwear. Mmade and customized with each individual’s personality in mind.

Our collections blend elements of a contemporary street fashion with timeless design elements, thoughtfully curated to resemble what the world lacks, individual expression.

This is where fashion interests with the impossible, in reach of raising the bar to what true fashion could be. Born from the love of misfits and dedication to carve a different lane, we are committed to creating apparel and footwear that will obliterate the boundaries of common trends and endure the test of time. 

Our goal is to cultivate a community where fashion tells a story, where uniqueness flourishes, and remind individuals to aim above the stars and OBLITERATE YOUR LIFESTYLE.